Hi, I’m Matt, an Los Angeles based Art Director with 12 years of experience creating cross-platform campaigns for major brands like Toyota, Lexus, and Rent.com. From concept to final edit, I’ve developed national campaigns across TV, web, social, print, OOH, and experiential, working closely with clients, directors, photographers, and editors to produce standout work on time and on budget. Growing up in Detroit, cars have always been a passion, and I specialize in automotive advertising—from TV spots to auto show launches.
My clear communication style enables me to guide and collaborate with diverse teams while my expert knowledge of the Adobe Suite means I can get any part of the process done too. Whether working independently or leading teams, my goal is to create smart, memorable, and beautifully crafted stories that cut through the noise and elevate brands.
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Clients:
Toyota, Lexus, Amazon, Santander Bank, Rent.com, Dodge, Jeep, Honda, Corona, PNC Bank, McDonald's, Frontier, Egglife, Fiji Water, Pom Wonderful, JBL Audio, Fiat,
Agencies:
Saatchi & Saatchi, Walton Isaacson, David & Goliath, Razerfish, Hill Holiday, Wonderful Co, Doner, Contend, Union Adworks
Education
Bachelor of Fine Arts
College for create Studies
Detroit, MI, Dec. 2010
Major - Art Direction
Minor - Graphic Design
2nd Minor - Glass Blowing
Major - Art Direction
Minor - Graphic Design
2nd Minor - Glass Blowing
Skills
• art direction • Ideation
• conceptual campaigns
• collaboration • storytelling
• storyboarding • brainstorming
• creative problem solving
• photo direction • moodboarding
• presentation • product launches
• creative direction
• TV • video • print • social
• humor • Adobe CC • Photoshop
• InDesign • AfterEffects
• Premiere • Typography
• conceptual campaigns
• collaboration • storytelling
• storyboarding • brainstorming
• creative problem solving
• photo direction • moodboarding
• presentation • product launches
• creative direction
• TV • video • print • social
• humor • Adobe CC • Photoshop
• InDesign • AfterEffects
• Premiere • Typography
Experience
Freelance - ACD / Sr Art Director
Los Angeles / Remote: 2016 - present
Clients: Saatchi & Saatchi - Toyota David & Goliath - Kia
Walton Isaacson - Lexus, Doritos, Corona, McDonald's, PNC Bank Hill Holliday - Santander Bank, Egglife, Frontier Razorfish - Honda Wonderful Co - Fiji Water, Justin Wine, Pom Wonderful, Wonderful Pistachios Contend - Amazon
Walton Isaacson - Lexus, Doritos, Corona, McDonald's, PNC Bank Hill Holliday - Santander Bank, Egglife, Frontier Razorfish - Honda Wonderful Co - Fiji Water, Justin Wine, Pom Wonderful, Wonderful Pistachios Contend - Amazon
Juggled multiple projects while working independently or overseeing teams. I’ve collaborated with clients and external partners including directors, photographers and editors to
design conceptual and memorable campaigns that leverage film, TV, paid social, print and OOH for major brands. The
crafting of beautiful, entertaining and quality stories for
products and brands is my goal.
crafting of beautiful, entertaining and quality stories for
products and brands is my goal.
Doner - Art Director
Detroit: 2013 - 2015
Detroit: 2013 - 2015
Clients: Jeep, Chrysler, Fiat, Rent.com, JBL Audio
Created national campaigns for TV, print, web, paid social and worked on new business pitches. Oversaw shooting, editing and retouching of video work on several TV shoots, as well
as print and digital extensions.
as print and digital extensions.
Union AdWorks - Jr Art Director
Detroit: 2011 - 2013
Detroit: 2011 - 2013
Clients: Dodge, Mopar, Jeep, Chrysler, Fiat
I wore a lot of hats at a small agency working directly with
clients, directors, photographers, art buyers and editors to make video, print, apps and event content.
I wore a lot of hats at a small agency working directly with
clients, directors, photographers, art buyers and editors to make video, print, apps and event content.